Traditionally, if you called someone Lady Muck, it'd be a cheeky way of insinuating that they think they're a big deal: "who do you think you are, Lady Muck?"

Our brand seeks to reclaim the phrase and is a nod to my spirited (and slightly more dramatic) younger self. Think red lipstick and plastic princess heels I had to wear everywhere, a real Lady Muck if you will.

That exuberant spirit is the essence of Lady Muck today. We encourage you to romanticise the most mundane of moments, just because. As it grows, Lady Muck hopes to serve as a testament that women are multidimensional; indulging in beautiful and seemingly trivial things does not diminish your intellect or strength.