Lady Muck is a love letter to vintage fashion and the art of romanticising the mundane. Whilst designed in Western Australia, Lady Muck pieces are inspired by my Italian heritage and couldn't be made without the guidance and unbridled creativity of my beautiful Nonna. Lady Muck is an ode to the women who have raised me, loved me, and pushed me to take up space.

Traditionally, if you called someone Lady Muck, it'd be a cheeky way of insinuating that they think they're a big deal: "who do you think you are, Lady Muck?" The brand seeks to reclaim the phrase and is a nod to my spirited (and slightly more dramatic) younger self. Think red lipstick and plastic princess heels I had to wear everywhere, a real Lady Muck if you will.

That exuberant spirit is the essence of Lady Muck today. A brand that embraces fun, indulgence, dress-ups (just because) and romanticising even the most mundane of moments. Lady Muck serves as a reminder that women are multidimensional and that indulging in beautiful and seemingly trivial things does not diminish your intellect or strength. Lady Muck refuses to be limited by anyone else’s expectations and encourages you to dress up your down time in a celebration of reclaimed frivolity and self-expression.